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Profile

This is me Rawisara.

I am a motivated, enthusiastic and positive person with over 7 years of experience in marketing, communication,  SEO, and digital strategy ranging from internships to manager roles.My expertise in problem-solving and eager-to-learn skills allow me to collaborate effectively with cross-functional teams, ensuring projects are completed within the given timeframe and budget. I'm constantly seeking new challenges and opportunities to innovate and drive success in a fast-paced, dynamic environment.

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Expertise

UI/UX, Web Design, Marketing, Creative, Content Creator, Designer

Work Experience

MAY 2021 - Present
Burda Luxury
Augment Asia
Senior Digital Strategist (Manager) & UX/UI Designer​​

  • Collaborating closely with the Strategic Director to formulate digital marketing strategies for pitching, with a strong focus on Communication and Content Strategy for Social Media and SEO.

  • Conducting comprehensive consumer research through interviews and surveys, extracting invaluable insights to drive the development of highly effective strategies.

  • Delivering monthly reports and dashboards meticulously crafted to align with specified objectives and KPIs, providing clear visibility into the achievement of key milestones.

  • Leading cross-functional teams, both internally and externally, ensuring the successful execution of projects while staying within allocated budgets and adhering to tight timelines.
    (designer, developer, tester, project manager, marketing manager, sales, editor, writer)

  • Assisting the Strategic Director and team in managing budget allocation, and consistently optimizing resource allocation to ensure maximum efficiency and effectiveness.

  • Mentoring and guiding interns and SEO writers, actively participating in their growth by helping them generate topics through keyword research and social media trends.

  • Conducting extensive UX/UI research, extracting best practices to inform the creation of user journeys, site mappings, and wireframes for website development projects.

  • Designing mobile-responsive websites, prioritizing an optimal user experience

OCT 2020 - JAN 2021
Charlie's Pottery
Marketing Executive​

  • Developing 3 months marketing plan

  • Conducting interviews and market research to gather insights for new product development project

  • Leading end-to-end social media content creation from ideation and concept development to shooting, graphic design, and caption writing, resulting in increased engagement and brand awareness.

  • Optimizing Facebook and Instagram ads to achieve a competitive cost per message of 49.95 baht, effectively increasing ad performance.

  • Managing inventory and designing displays for distributors, including Emporium department store, resulting in increased brand visibility.

  • Creating an impressive credential proven by getting accepted into department stores and selected stores such as the Mall Group, Siam Discovery (Ecotopia), and Tiny Tree Garden. Results in expanding the company's reach.

MAR 2020 - SEP 2020
Rabbit Digital Group
Senior Corporate Communication​

  • Working with Chief Marketing Executive (CMO) and Senior Personal Assistant to launch PR campaigns.

  • Managing and developing launching campaign essential tools which are website, social media, and press release.

  • Performing full-production of content marketing for the company including planning and creating content, art direction, graphic design, and copywriting.

  • Consulting intern in corporate communication team in terms of planning, art direction, and content writing

SEP 2019 - JAN 2020
Ben Uri Gallery & Museum
Digital Communication and Marketing Intern​

  • Performing content marketing including planning and creating content, art direction, and copywriting. 

  • Developing a proficient content strategy and plan regarding budget allocation.

  • Managing social media successfully across platforms, increasing growth in organic reach and engagement by 300%.

  • Performing professional analysis of contents performance to develop critical reports.

AUG 2017 - JUL 2018
Rabbit Digital Group
Content Creator​

  • Performing as content marketing including planning and creating content, art direction, and copywriting.

  • Demonstrating interpersonal skills by communicating effectively between various departments and different levels in the organisation including external parties such as clients and suppliers.

  • Organising productions and solving unexpected issues successfully, gaining trust from clients.

  • Proving the ability to prioritise and manage several projects at the same time.

  • Managing projects professionally by planning and following up on content regarding revision and scheduling posts to be published on time.

  • Proving ability in collecting and critically analyse data to generate marketing reports within a short period.

  • Gaining knowledge in marketing and advertising by attending company training sessions such as digital marketing 101, media marketing 101, and content marketing.

JAN 2017 - APR 2017
Chulalongkorn University
President of External Public Relation​

  • Responsible for creating content to promote the event.

  • Managing 6 assistants by dividing up all the work.

  • Supporting all art directors in the team by guiding team members about layout and mood and tone for the poster and Facebook contents.

  • Successfully in communicated to target audiences by gaining more than 100 likes and shares (The highest performance was 213 likes and 552 shares)

JUN 2016 - SEP 2016
Leo Burnett Group Thailand
Account Executive Intern​

  • Managing and controlling the suppliers to complete the event.

  • Preparing invitation cards and souvenirs for PR Live events.

  • Planning and following consumer events including in-store media and logistics.

  • Demonstrating effective interpersonal skills by negotiation and coordinating with makeup artists and hair stylish including the brand ambassador.

  • Analyzing in preparing for event summary report and presented to clients.

  • Proving time management skills by working one extra month as a freelance in the senior year.

  • Ability to work under pressure by joining meetings with clients and being assigned projects by clients.

OCT 2014 - AUG 2015
Chulalongkorn Business Administration
Integrated Marketing Communication Vice Manager​

  • Demonstrating professional management skills by coordinating 3 assistants to plan, produce, and launch the advertising campaign.

  • Developing brand management skills by controlling the brand image of the company.

  • Creating advertising that matched with target audiences' insight and launched through Facebook, LINE, Posters, and vinyl.

  • Performing as an admin role for social media such as Facebook and LINE.

  • Promoting events effectively through social media such as Facebook and LINE, resulted in joining by more than 100 students.

  • Successfully organizing company grand opening event that was joined by more than 400 students.

  • Developing the ability to solve the crisis in unexpected circumstances with a positive attitude.

  • Ability to coordinate with internal and external parties.

  • Developing promotion and incentive plans and presented to sales representatives.

Education

2018 - 2019
University of Southampton
Grade: Merit
Global Advertising and Branding​

  • Advanced skill in managing the creative process including developing the brief and evaluating advertising creativity.

  • Advanced knowledge in marketing, advertising, and branding strategy.

  • Proved proficient strategy planning and working partnership skills by achieving first place in a competition for the MARKSTRAT simulation.

  • Successfully in pitching by achieving the winners certificate as producers of the best pitching presentation in MA Global Advertising and Branding PCF Live Brief Project 2019.

2013 - 2017
Chulalongkorn University
Second-class Honors
Grade: 3.25
Commerce & Accountancy, Marketing​

  • Increased the understanding of marketing, advertising, and branding.

  • Effective team working and communication skills by attending national marketing competition (JMAT) and achieved second place among over 300 teams.

  • Developed strong analytical abilities for marketing and advertising strategies.

  • Role as an art director of the team in order to control the theme and layout of the marketing book including presentation.

2006 - 2013
Bodindecha (Sing Singhaseni)
Math - Science

  • Grade: 3.88

2010 - 2011
Hurricane High School
Exchange Student

  • High School Diploma

  • Awarded The Best YES Exchange Student

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